THEATRE SUPPORT SYSTEMS
TECHONOLOGY FOR THE PERFORMING ARTS
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Publicity
can be collected by the box office staff to help the marketing department
determine what advertisements are working. The publicity can be broken
down in 3 sections. Section 1 has main headers such as newspaper, radio,
television, etc. Section 2 will take newspaper and break it down to specific
ones. Section 3 will break section 2 down in location in paper, what day
ad ran, etc.
Wintix Features...